The Pay Gap Is Nuts

Brand Act to launch NUT-rition snack nuts

NUT-rition encourages women to demand more out of their snacks, and our of their life. So what better place to help women get more? Their paychecks.

Men are paid 20% more than women for the same work. So we created a stunt where we gave men 20% less for once. And boy did they get pissed. We launched the video on Equal Pay Day, in partnership with Laura Dern and Equal Rights Advocates. We additionally partnered with Walmart to create an Equal Pay Pack with proceeds going to Equal Rights Advocates, benefitting a legal helpline to help women know their rights and get what they deserve.

Awards:
Bronze - 2020 Chicago Advertising Federation AAA Awards