Power of Magic

Brand campaign for Walt Disney World

Universal Studios started to take market share from Disney, by selling themselves as the theme park for bigger kids - once you’ve started to grow up and grow out of classic Walt Disney World. But the magic of Walt Disney World is that it is the place where you never need to grow up. No matter who you are, you experience the park with wonder and joy.

We took a very cinematic approach to shooting the park, leaning into nostalgia and how it feels in the park. Using classic Disney songs, but read as poetry, paired with transformational moments that can only happen when you walk through these doors, we created a series of films that romance the power of magic you feel at Walt Disney World.