Infinite Creativity

2025 Crayola Campaign for Creativity advocacy campaign

Crayola believes Creativity is a critical life skill that helps people of all ages reach their full potential. The mission of the Campaign for Creativity is to foster creativity and inspire more creative moments.

To launch the campaign this year, we started with a simple notion:
Can a single colorful drawing inspire a world of creativity?

We launched a Teaser on Youtube and Social, introducing a young girl named Caydence, and her colorful drawing, to the world. We then seeded participation with Influencers - artists across a variety of media. We gathered countless UGC submissions. And surprised Caydence with the impact her drawing had on the world.