Be a True Force of Nature

Global masterbrand campaign for Burt’s Bees

Burt’s Bees needed a brand-level campaign that could work across multiple categories, as well as make a bold statement about who they are and what they stand for, in a very crowded category.

Burt’s Bees harnesses the wisdom, power and beauty of nature to create products that are a true force of nature, just like you. Juxtaposing strong powerful nature imagery with strong powerful women, we showed that a natural brand can be powerful and effective because of its ingredients, not in spite of them.