I Am Not Synthetic

Brand launch of Burt’s Bees Beauty

Burt’s Bees has been synonymous with natural products for almost 40 years. So when they launched their full line of natural cosmetics, we knew we needed to do something to stand out in the flooded cosmetics category. 

Representations of “natural” in beauty are often soft and passive and don’t get noticed. So we explored what modern natural beauty really means - bold, confident, with swagger. A woman can be anything she pleases. Strong, soft, powerful, feminine, beautiful – a million things coexist to make her who she is, but the one thing she is not is synthetic. So we posed the question: if you are not synthetic, why would you use beauty products that are?