Filter The Internet

Brita stands for filtering — filtering out what’s bad from your water. But we wanted to elevate the idea of filtering. To filtering out what’s bad from your life- negativity, hate, bullying. Leaving only what’s good and positive.

What better place to start our mission of filtering than the one place that needs it the most: the internet.

Filter Your Feed

A simple tool to help you filter negativity out of your Twitter feed.

Removing negativity from Twitter is a daunting task. Brita didn’t want to be a censor, but simply a filter. So we decided the best way to let people start is with themselves. So we created a proprietary algorithm in Twitter, where users can scrub their own past tweets of any negativity, cursing and hate. Making the internet - and the world - a better place, one tweet at a time.

Filter The Internet Stories

Social campaign aimed at spotlighting the effects of cyberbullying.

Partnering with CyberSmile, a nonprofit cyberbullying advocacy, we profiled survivors of cyberbullying, including Stephen Curry. We told personal stories of learning to filter out the bad to get to the good.