Live Fearless

In the wake of the Affordable Care Act, BCBS needed its first national consumer-facing campaign. We tapped into what a 100-year-old brand can provide in the chaos - trust and confidence. Using beautiful film and a powerful voice, we brought energy and life into a category of uncertainty and fear.

The full 360 campaign including TV, Medicare DRTV, Print, Social, and Digital.

One Fearless Second

Social campaign

In order to Live Fearless, you first have to take a single step. We used a one-second-every-day launch video to encourage people to experience #OneFearlessSecond and share their fearless seconds on social media.

Fearless Nation

Wellness-focused Digital campaign.

We launched a series of playful bite-sized OLVs educating people and giving health and wellness tips.